A leading B2B co-sell automation platform required a certified ServiceNow application that would allow sellers to execute hyperscaler co-sell motions directly within ServiceNow CRM. The goal was to eliminate manual processes, reduce dependency on external partner portals, and enable sellers to unlock committed cloud spend across AWS, Microsoft Azure, and Google Cloud.
Work4Flow partnered with this B2B software provider to design, build, and certify a ServiceNow Marketplace application that seamlessly integrates hyperscaler marketplaces into the ServiceNow seller workflow.
The client's co-sell automation platform connects enterprise sellers with hyperscaler partner ecosystems, helping organizations maximize customer cloud commitments. However, ServiceNow sellers lacked a native CRM experience to operationalize these co-sell workflows.
No direct integration between ServiceNow CRM and hyperscaler marketplaces
Manual referral submission and tracking across multiple partner portals
Limited visibility into cloud commitment eligibility at the opportunity level
Strict ServiceNow certification requirements including security and performance standards
Aggressive timeline aligned to a 2026 global GTM launch
Work4Flow delivered a certified ServiceNow Marketplace application that embeds hyperscaler co-sell workflows directly into ServiceNow CRM.
Leveraging Work4Flow's proprietary, certified Salesforce CRM migration platform, the solution was rapidly developed and extended with client-specific functionality, ensuring enterprise-grade quality while significantly reducing development time and risk.
Native ServiceNow CRM integration for hyperscaler co-sell workflows
Automated referral submission to AWS, Microsoft Azure, and Google Cloud marketplaces
Real-time visibility into cloud commitment eligibility at the opportunity level
Certified application meeting all ServiceNow Store security and performance requirements
Scalable architecture supporting global seller enablement
Certified ServiceNow Marketplace application delivered ahead of schedule
Rapid development leveraging certified, reusable IP components
Significant cost reduction through reusable, certified platform technology
Enterprise-grade quality standards from day one
Platform-ready solution supporting global ServiceNow seller enablement
Architecture designed for future expansion and additional marketplace integrations
Only certified ServiceNow application for hyperscaler co-sell automation
Native CRM experience eliminating dependency on external portals